Amora - World's first visitor attraction dedicated to love, sex and relationships
A unique and powerful sensory experience, Amora fuses entertainment, excitement and education with seven interactive zones covering every aspect of relationships from first flirtations and dating to fantasy and fetish and sexual health and wellbeing. Using up to the minute technology, interactive displays and sensual art the attraction explores and explains sexual behaviour and aims to encourage a deeper understanding of love, sex and relationships.
Special handsets called “whispers”, guide guests through the attraction, allowing them to access information on any aspect, discreetly on demand. Amora is designed to make visitor’s feel comfortable and sex therapists and trained staff are always available to offer guidance and answer questions. Visitors can explore the science of attraction - what they find attractive and why, learn how to enhance their flirtation skills and even create what their “perfect” partner might look like. Interactive male and female models help de-mystify erogenous zones, G-spot and prostate, and insights and technique tips are offered on a myriad of topics - from how to undress sexily and give a good massage to kissing with confidence and getting the most out of sex toys. Sexual wellbeing and body awareness are also fully covered including how to self examine and the A-Z of STIs.
A visit to Amora is designed to generate debate and provoke discussion, and there are fully qualified sex therapists on hand to answer questions and offer advice and guidance. In addition, Amora will host special temporary experiences and exhibitions. Guests can experience what happens to the brain and body, from arousal, plateau and climax to after play, in this unique multi-sensory tunnel - and tips are also given on how to spot a “faker”.
Amora will be a showcase for a diverse range of art both in the Amora Gallery and throughout the attraction. Guests can sign up for AmorExplore, a full programme of inspiring, engaging and informative workshops and events developed by renowned experts and Amora’s own sex therapists.
An Aphrodisiac Lounge and interactive library serving cocktails and smoothies and The Amora Boutique, stocked with luxury products and sexy novelties completes the experience. For more detailed information, visitors can explore Amora’s encyclopaedia of sex and relationships.
Amora has taken three years to develop and the content has been created by a team of leading experts including sex therapists, relationship counsellors, medical doctors and academics (full list available) including Tracey Cox, best-selling author and sex and relationships expert, Dr Sarah Brewer, Director of Exhibits, GP and sexual health expert and The Sexual Dysfunction Association. It is located in central London and entry is over 18s only.
Attraction Information
- 11am – midnight. Last admission 11pm.
- Prices: £12 (11am-5pm); £15 (5pm-midnight). Concessions for students and seniors.
- Over 18’s only.
- ‘Whispers’ Amora audio guides available in four languages (English, Japanese, French, Spanish)
